What happened
On Sept 30, 2026 ESET launched its reimagined ESET PROTECT portfolio (Core/Premium/Ultimate tiers) as a cybersecurity-as-a-service model, with AI Agent Security, AI Behavioral Monitoring, and AI Conversation Security bundled into all tiers to secure enterprise AI use and shadow agents, alongside 24/7 monitoring and autonomous MDR.
Why it matters
Brings AI-security capabilities to the SMB/mid-market segment (5 seats up) where dedicated agent-security tooling has been enterprise-only, and makes AI security a baseline rather than an add-on.
Applicability
SMB/mid-market security buyers and MSPs should evaluate ESET PROTECT for built-in AI-agent and conversation security; initially available in US, Italy, Slovakia with phased rollout.